Oreo is inviting their fans to reconsider what it means to play with their food. They invited ten unique artists from around the world to put their spin on the treat for the “Play With Oreo” campaign that launched in January and continues this month. The illustration geniuses of Brosmind, Craig & Karl, and Alex Trochut […]
From The Art Director’s Club: Just like last year’s Photography Month and Illustration Month, ADC Typography Month features a daily Typography Spotlight, highlighting ADC Members and Young Guns who love working with words and letters. Some of the names are already famous within the design community, while others will be new for you to discover, but all […]
For Art Basel 2014, which kicked off this week in Miami Beach, Alex Trochut debuted a unique new typographic series entitled “Fine Line” at the Spectrum Art Fair. Alex found himself inspired by the multitude of paradoxes and oxymorons experienced day-to-day, as well as the subtleties of language, and as a result concocted the interactive […]
Designer Alex Trochut‘s most recent collaboration was with Foot Locker to lend his stylistic approach to the sneaker store’s signature graphic identity. Using only black and white vector drawings, Alex created a series of unique shoe illustrations to mimic the referee uniforms worn by Foot Locker’s employees.
Illustrator and designer Alex Trochut recently created a stunning visual for the cover of Vanity Fair’s appropriately named “Style Issue”, hitting stands in September. The special periodical is set to feature a list of 2014′s best dressed individuals, and so a luxe, hand-lettered approach ended up being the perfect solution. Feast your eyes on the final […]
Illustrator and designer Alex Trochut is known for his binary prints which explore the duality of two-dimensional work on paper. He invented a process through which two completely separate images could be shown on one surface- one which appears in light, and one which appears only in the dark. For the first time in the United States, Alex will […]
Alex Trochut reworked the fashion cover story of Redmilk Magazine‘s Creative Visionaries issue with a series of drippy graphics and playful type. See below for Redmilks’ video interview with Alex about his method, process, and inspiration.
Alex Trochut was recently hired by Adobe to redesign their famed logo using the technique of his choice. Adobe then invited him to speak about his work this past November at their Create Now New York conference. Stemming from his love for liquid textures, Alex experimented with a variety of new materials- specifically NeverWet, a super hydrophobic […]
Barcelona-based creative agency, Herraiz Soto commissioned Alex Trochut to create this original typeface collection titled ‘Raw’ for Notegraphy– a brand new app that puts expressive typography and design into the palm of your hand.
Alex Trochut applied the special technique he developed for his binary-prints series to create this glow-in-the-dark gig poster for the Arctic Monkeys. From light to dark, the artwork seamlessly transitions from a record to a saw blade and the band’s newest album title, AM, replaces the gig information when the lights turn off.
Capitol Records hired Alex Trochut to create the typography and layout design for Katy Perry‘s new single, Roar. A stylistic revamp for Katy, we asked Alex about his experience working with her through the transformation: What was your creative process during this project from start to finish? The brief from Capitol Records was quite open, so […]
Today kicks off the much-anticipated site launch for Alex Trochut‘s Binary Prints project. Exploring the duality that can be represented in one two-dimensional work on paper, he invented a process through which two completely separate images could be shown on one surface– one which appears in light, and one which appears only in the dark. What followed […]
The letter ‘g’ is brought to you today by type-guru Alex Trochut. The image was created for a group show held in Caracas, Venezuela called Simple Tipografica, exhibiting the work of 38 world-class lettering and type designers. L/L: What attracts you to the letter ‘g’? AT: I like her flow, curves, and friendly attitude. L/L: What is your favorite quality […]
As part of a new series, the folks at Kid Robot are working with a select group of artists to design pieces for their clothing line. For the Spring/Summer 2013 collection, Alex Trochut created these electric t-shirt graphics that can be purchased beginning February 7th on www.kidrobot.com. Click here to see a full interview on […]
Alex Trochut developed this organic type for The New York Times Magazine article titled, “Is the Cure for Cancer Already Inside You?” With so many intricate details in each letter, it made for an eye-catching 2-page spread.
Wallpaper hired illustrator/typographer Alex Trochut to create typefaces throughout their September 2012 fashion issue. Wallpaper writes, “Trochut’s human touch is what drew us to his work” to which Alex responded, “‘Lettering and calligraphy are perfect for our present times… because they’re about celebrating nature and the beauty of imperfection.”
Alex Trochut was the guest of honor for the second installment of The Mill Lecture Series this month. Alex presented a variety of imagery and individuals that have influenced him as well as his portfolio of work ranging from album covers for The Rolling Stones to print ads for Absolut and Adidas, to editorial work for […]
Alex Trochut collaborated with photographer Javier Tles and CGI artist Gerardo del Hierro to create this gig poster for Gotye’s show at the Greek Theater. The medley of hand-crafted stones by Todoazul work in tandem with a variety of textures, making the image feel practically tangible.