Sacha Waldman: Drive Dry
For the second time photographer Sacha Waldman collaborated with Brandhouse, an alcohol beverage company in South Africa, to create a campaign for drinking and driving awareness. The message is clear and simple just like two years ago: “Who’s driving you home tonight? Never drink and drive.”
The campaign might be shocking for viewers outside South Africa. It shows the harsh reality in South African prisons, which can be the place to sleep after being stopped for drunk driving. With law enforcement on road violations in SA not up to scratch, and drunk drivers kept overnight in a cell with 24-30 other inmates for far worse offenses, horrors can happen beyond road accidents. Besides the obvious, its another strong reason not to drink and drive.