Chivas Launches Limited Edition Tin By Alex Trochut
Award- winning graphic designer and illustrator Alex Trochut has just recently collaborated with award-winning scotch whisky Chivas Regal to launch a limited edition gift tin for the brand’s 12 Year Old expression.
Here is an extract from a recent article about the new design:
“The gift tin (featured above), which will be available globally, was inspired by the Chivas Regal heraldry and label crest, and incorporates a contemporary, bold monogram based on the twists and movements of a steel ribbon. The tin, which has a dramatic metallic finish, is simple, elegant, contemporary and masculine – the qualities that perfectly match those of the multi-award-winning Chivas Regal 12 Year Old.”
Trochut adds: “Chivalry to me is something you trust, something you respect, a good relationship like you would have with your brother…it’s a good rhythm of living. With this project, it was important for me to capture this feeling in a modern image that could then be applied to a 3D object. The ribbon swirling into the abstract heraldic shapes, along with the letters C and R knotting with each other form the perfect monogram.”
You can see more of Alex’s work on the Levine/Leavitt site.