Jose Cuervo by Dimitri Daniloff

Photographer Dimitri Daniloff collaborated with the creative team at CPB Miami and makeup artist Alex Box to create this campaign for Jose Cuervo.  Retouching by Sparklink.fr.

The campaign was released on Day of the Dead, a holiday that focuses on gatherings of family and friends to pray for and remember friends and family members who have died. The celebration occurs on November 2, and traditions connected with the holiday include building private altars honoring the deceased using skulls and the favorite foods and beverages of the departed and visiting graves with these as gifts.

You can see more of Dimitri’s work on the Levine/Leavitt site.