Drive Dry shot by Sacha Waldman

Posted: June 13th, 2011 ˑ Filled under: Advertising, Photographers, Photography, Sacha Waldman ˑ  No Comments

Brandhouse worked with photographer/director Sacha Waldman for the Drive Dry initiative, shot in Capetown, South Africa.

With thought provoking copy like the above ‘He’d love show you a good time. Never drink and drive’, this somewhat controversial print and outdoor campaign is an anti-drinking and driving message targeted at men.

You can see more of Sacha’s work on the Levine/Leavitt site.

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