Adam&Co.: Nike

Adam&Co. created the visual identity for Nike’s Lebron 9 campaign based on the concept “Shoe Science”. The look and feel was developed as a series of posters that illustrate the six unique benefits of the shoe, and inspired the animations found within the initial promotional videos.

http://www.nike.com/nikeos/p/nikebasketball/en_US/lebron9/

Video/animation by Juliet Zulu

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